PInterest and app store links

contact@darksquaregames.com February 13, 2015 Development

So the big news from Pinterest today was that Pinterest is trying to tackle App Store’s app discovery problem by launching a new product called App Pins. What this basically means is that users can now pin App Store links, and when another user views that pin with their iOS device, they can install the app directly through Pinterest. So when you Pin an iTunes link from the App Store:

Pinning an iTunes link through my Chrome browser

My board on the Pinterest iOS app.

Install link that takes you directly to the App Store

You can see in the bottom right image that there is a direct Install button that allows users to easily install apps through the Pinterest app. And I think this is great! If for example someone searches for ‘Sports’, they might find relevant sport related apps and games and could directly install them through the Pinterest app.

My first instinct after adding my own apps to my board was to create a board based on my current wish list on my App Store app. I’ve never really been a very active Pinterest user but I see a lot of apps on daily basis and it would be fun to have a public collection of interesting apps that I could easily share with my friends and followers. I’d imagine this could also be interesting for many others.

As a developer I sincerely hope this will make the app discovering at least somewhat easier! We all know finding relevant apps and getting your own apps noticed is extremely hard. The feature currently only supports iOS but must surely be targeting other platforms in the future.

You can find my apps neatly in a row in my board here.